PRIMESPORT AND THE INDIANAPOLIS COLTS ANNOUNCE PARTNERSHIP FOR SUPER BOWL SUNDAY

PrimeSport's Track Record with Super Bowl Teams Offers Fans More Than A Ticket to The Game With Official Fan Travel & Hospitality Packages

LOS ANGELES, CA (January 23, 2007) -PrimeSport International, a leader in the development, sales, and management of premium ticket and hospitality packages, announced today a partnership with The Indianapolis Colts as the teams' official travel partner and hospitality provider for Super Bowl Sunday.

In collaboration with The Colts, PrimeSport has created a comprehensive program offering fans a one-of-a-kind Super Bowl Sunday weekend experience. Through PrimeSport, fans can purchase official Colts hospitality, travel and hotel packages that include Hard-To-Get game-day tickets, hotel, airfare, local transfers, concierge services and entrance into an official Indianapolis Colts pre-game tail-gate celebration featuring VIP experiences such as meet and greets with a variety of professional football stars.

"PrimeSport is pleased The Indianapolis Colts have partnered with us to provide an exciting event experience at one of their most important and highly anticipated events," said David Lord, president of PrimeSport. "Because the experience begins before the game, we plan to elevate the Super Bowl Sunday experience for Colts fans into the event experience of a lifetime. We're honored The Indianapolis Colts entrust us to deliver the ultimate event experience on Super Bowl Sunday."

"We're pleased to team up with PrimeSport which has the expertise in their industry to provide our fans with the best possible game-day experience." said Tom Zupancic, SVP Sales and Marketing, of The Indianapolis Colts. "They have an impressive track record of successful partnerships with other major sports franchises and we're confident they'll provide an exciting and top quality experience for our fans on game-day. We look forward to a great experience on game day both on and off the field."

Hospitality Provider

As an official hospitality provider for The Colts PrimeSport has created customized, all-inclusive hospitality packages for fans, season ticket holders, team sponsors, and corporate partners. These packages include air fare, hotel accommodations, game-day tickets, local transportation, and entrance into an official Indianapolis Colts all-inclusive pre-game tail-gate celebration.

Super Bowl Eve Chalk Talk Party, as an option, is an intimate and exclusive gathering that will allow guests to get up close and personal with well-known NFL celebrities such as Tim Brown and Derrick Brooks and get an insider's view of Super Bowl. This football-themed reception, held the evening before Super Bowl Sunday, will include a cocktail hour - with team-themed martinis – food, live entertainment, NFL video clips, meet-and-greets with two former NFL players, and much more.

The Game Day Hospitality Experiencewill allow NFC and AFC guests to start their Super Bowl Sunday experience in style at two exclusive pre-game parties in Seminole Paradise, South Florida's ultimate entertainment district (located six miles from Pro Players Stadium). Open three hours before kick-off, the NFC event at Park Sports Club Bar will be MC'd by popular sports radio host, Tony Bruno, and will feature a DJ, open bar, buffet, Q&A session with NFL celebrities, Super Bowl pre-game coverage and a large scale Madden NFL video game competition played on multiple large screen television screens. Guests will also have the option to upgrade to the VIP lounges and sky boxes on the venue's second floor, with private waiter service, and one-on-one time with NFL celebrities. The AFC event at Tequila Ranch restaurant - which boasts a mechanical bull – offers guests an exciting and electric party atmosphere featuring an open bar, food, live entertainment and other activities.

Official Travel Provider

As The Colts Official Travel Provider, fans will travel to the Super Bowl in style. Customized travel arrangements include round trip airfare to Miami, a choice of hotel accommodations at Miami's most exciting properties, local transfers from the airport, hotel and stadium, assistance with local tourist information and concierge services.

About PrimeSport International

PrimeSport International is a leader in the development, sales, and management of premium ticket and hospitality. The company markets tickets and event packages, corporate and fan travel packages, and corporate hospitality experiences to corporations, professional sports teams, consumers and suppliers. PrimeSport International has an extensive base of consumer and corporate clients and is the official travel partners to elite corporations, professional sports teams, leagues and associations. To learn more about PrimeSport, please visit: www.primesport.com or call 1-800-852-7771

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