The Grammy for “Most Anticipated Tour of the Year” Goes To …

taylor-swift-grammyThe nominees for Most Anticipated Tour of the Year, based on the number of concert tickets sold are:

Take Me Home Tour I One Direction I Feb 23, 2013 – Nov 3, 2013 I 41 North American shows

Red Tour I Taylor Swift I Mar 13, 2013 – Feb 11, 2014 I 66 North American shows

Dirt Road Diaries Tour I Luke Bryan I Jan 17, 2013 – Oct 26, 2013 I 55 North American shows

Truth About Love Tour I P!nk I Feb 13, 2013 – Jan 31, 2014 I 63 North American shows

Believe Tour I Justin Bieber I Sept 29, 2012 – Dec 8, 2013 I 85 North American shows

And the Grammy goes to… Taylor Swift, Red Tour

The numbers don’t lie, it was a landslide victory that can never, ever ever be denied. Like ever.

Anticipation began back on August 13, 2012 when Taylor shared “some pretty cool news” with the world via a live video announcement. Not even a minute into the webcast, Swift announced there would be a new album slated for an October 22 release, Red and later hinted at an inevitable tour, mentioning that planning was in the works. Fans prepared for the tour by memorizing every song on Swift’s fourth album and snatching up tickets on the secondary market to sold-out shows.

Taylor Swift fans purchased 18 percent of the total tickets among Top 10 tours in 2013. As promised the tour was “nothing like any other tour before.” The seven-time Grammy award winner performed with sparks flying from the sky, and danced among music box figurines. The grand music spectacle sold out arenas across the country including four shows at Los Angeles Staples Center, a night in Dallas at Cowboys Stadium, and a trio of concerts in Newark at the Prudential Center. Each concert (66 total) was fit to showcase Taylor’s expressive personality; from her facial expressions to the precise choreography, Swift worked the crowd, entertaining from beginning to end.

Taylor Swift’s Red Tour won Billboard’s Top Package award and earned the top spot on Pollstar’s Top 20 Concert Tours. The Top 20 Concert Tours ranks artists by average box office gross per city and includes the average ticket price for shows in North America. Like Taylor Swift tickets on the secondary market, Red Tour tickets on the primary market did not have the highest average price.


Swift closed the set to Red’s lead single “We Are Never Ever Getting Back Together” which she also performed at last year’s Grammy award show. Taylor can thank her ex Harry Styles in her Grammy acceptance speech for the inspiration behind this song as it helped earn her Most Anticipated Tour of the Year. One Direction’s Take Me Home Tour was a distant second as Directioners purchased 28 percent fewer tickets than Swift fans last year but, to their defense, did boast a much costlier price tag. More on that in our next blog post.

Country fans of Luke Bryan and Kenny Chesney combined to purchase 17 percent of total tickets among the Top 10 tours in 2013.

Which Tour Sold the Most Concert Tickets in 2013?

Artist Tickets Sold Rank
Taylor Swift 1
One Direction – 2013 Tour 2
Pink 3
Justin Bieber 4
Luke Bryan 5
Justin Timberlake 6
Beyonce 7
Kenny Chesney 8
Bruno Mars 9
Maroon 5 with Neon Trees 10
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