Google recently released its list of top searched concert tours of 2013 (right). Among the top 5 were 30 Seconds to Mars: Love, Lust, Faith and Dreams Tour, The Who: Quadrophenia and More Tour, P!nk: The Truth About Love Tour, Fun.: Most Nights Summer Tour, and Justin Bieber: Believe Tour.
Is there a correlation between the number of searches for a concert and ticket sales? We take a look at the best-selling concert tours of the year on Razorgator.com based on total revenue generated from customer orders.
5. One Direction: Take Me Home Tour I Avg. List Price $650
In their second headlining tour, One Direction sold out every show in North America in ten minutes and demonstrated that demand to see the Irish-British group was exceedingly high with the most expensive tour of the year. The heart-throbs pride themselves on being an atypical boy band with no synchronized choreography or dance moves on tour accompanied by an edgier sound. Fans appreciate the best mates comedic approach live and their personable antics like bringing fans up on stage. The Take Me Home Tour was in support of the UK X-Factor protégés second studio album of the same name.
4. P!nk: The Truth About Love Tour I Avg. List Price $262
Rolling Stone named Pink’s Truth About Love Tour one of the Hottest Tours of the Year and more recently it was revealed that the tour was the third highest grossing (worldwide). Pink’s sixth concert tour included 66 North American dates and was consistently a best-seller on the resale market. Delivering the chops while carrying out a Cirque du Soleil performance made The Truth About Love Tour a unique experience for fans who have become accustomed to lip-synching gimmicks and dull acts from other pop stars.
3. Taylor Swift: Red Tour I Avg. List Price $202
Each of the 66 Red Tour performances were jam-packed with your typical Taylor Swift facial expressions and formalized movements. Thousands sang along each night to the pop queen’s relatable lyrics as she moved throughout massive stadiums so that her fans could catch a glimpse. The singer-songwriter knew how to work a crowd, getting grown men to their feet to dance to set-list favorites “22” and sing along to “We are Never Ever Getting Back Together”. Swift’s RED Tour won Billboard’s Top Package award.
2. Justin Timberlake: Legends of the Summer Tour, 20/20 Experience World Tour I Avg. List Price $216, $295
JT co-headlined Legends of the Summer Tour, a 14-City stadium trek with Jay-Z, earlier this year. Demand to see the former ‘N Sync lead singer after a six-year music hiatus prompted a solo tour in support of two recent No.1 albums, The 20/20 Experience – Parts 1& 2. Referred to as “the concert of the year” by some, Timberlake turns up the charm for his fans and plays a full concert of 30 songs. His three-hour set features a good mix of old hits like “SexyBack” and new singles like “Mirrors” to keep fans mesmerized for the entirety. Solidifying himself as one of the best in the business, Justin is an all-around performer playing two instruments on stage, singing, dancing, and not missing a beat. JT’s suave, cool guy behavior has fans wanting more and grabbing tickets to multiple shows so that they can experience the energy inside the building more than once.
1. Beyoncé: The Mrs. Carter Show World Tour I Avg. List Price $306
Like any Mrs. Carter show, Beyonce’s latest tour is a visual extravaganza that includes high-fashion costumes, pyrotechnics, and detailed backdrops coupled with powerful vocals and entertaining dancing. Queen B commands the stage with her familiar fierceness and diva-esque mannerisms. “You might pay a little more for the ticket but you see every cent on stage… Everything about the concert screamed quality… The Mrs. Carter Show showcases an icon at top of her game,” noted Mike Wass (Idolator). The bonafide MVP of the Super Bowl was the recent recipient of the MTV Europe’s “Best Live Act” award.
While consumer interest (represented by the search volume) is one contributor in the number of tickets sold to a concert and the price a concert-goer is willing to spend, there are others. Because we are looking at sales on the secondary ticket market it is important to remember there are more potential consumers for artists who sell out their concerts on the primary market than those who do not. The only option a consumer has after tickets are sold out on the primary market, is the secondary where ticket prices are often listed above face value due to market demand.
With that, larger venues have more seats to sell; so, stadium tours like Legends of the Summer Tour have a larger quantity of tickets available than do amphitheaters. The same can be said for the number of concerts an artist performs; the more shows, the more tickets there are for sale on the marketplace.