I often get the question: Does a team’s performance on the court (field) affect ticket prices? Often times it does, and here is an example. The Indiana Pacers are off to an 8-0 start, the Utah Jazz 0-8. Both teams have seen a 17% change in ticket price since the beginning of the season for games played on or after November 13 (today); but, that change in price is a plus for the undefeated Pacers and a minus for the winless Jazz.
Indiana has won eight straight games. It’s their best start in franchise history and makes them the only unbeaten team in the League. After coming within one game of the NBA Finals last season, the Pacers added depth to their roster with Luis Scola, C.J. Watson, and Chris Copeland. Their core, led by Paul George, was kept intact and rightfully so. George’s name has come up in early MVP discussions as he’s averaging 24.9 points, 7.8 rebounds, 3.6 assists, and 1.5 steals per game. After a Game 7 loss to Miami in the Eastern Conference Finals last year, the leader was stung. His dedication to improve in the offseason is paying off; after shooting 41.9 percent last season, George is up 47.9 percent this season but more importantly, he’s showing he is a complete, all-around player. Guard Lance Stephenson is having a breakout year, earning his first career triple-double against the Grizzlies Monday night. Center Roy Hibbert is leading the charge on defense averaging 4.4 blocks and 8.8 rebounds per game. The team is 1st in the league in points given up at 84.5 per game and are proving to be among the NBA’s elite teams. While the price of Indiana Pacers tickets at home is up 17% since the season’s start, the average price of $96 is fourth cheapest in the League. Surprisingly, Western Conference leading San Antonio Spurs have the second cheapest ticket in the NBA, averaging $89 for their remaining home games.
On the flip side, the Utah Jazz are 0-8, their worst start for the franchise since moving to the state. They are the only team in the League without a victory. Failing to clinch a postseason berth last year, contributors Al Jefferson, Paul Millsap, and Mo Williams exited. Now, what was supposed to be a rebuilding season behind rookie first-round pick Trey Burke and a young, talented frontcourt of Derrick Favors, Enes Kanter, and Gordon Hayward, has turned into an offensive struggle. The team is averaging 86.9 points per game, worst in the league and averages only 17.1 assists per game, second worst in the NBA. Burke is currently out with a fractured right index finger and in his absence the Jazz continue to have point guard problems. Hayward appears to be the only real threat for the Jazz averaging a team-high 19.5 points and shooting 45.8% thus far into the season. The Jazz hope that their notoriously loud fans can push them to their first win of the season during the current three-game home stretch (with now two games left). Utah Jazz tickets for remaining games at EnergySolutions Arena are down 17% since the beginning of the regular season; averaging $115, prices are eighth cheapest in the league but $19 more than Pacers tickets.
|NBA Best, Worst Teams||Record||Avg. Price 10-28||Avg. Price 11-13||∆|
Image Credit: USA Today Sports