Since Derrick Rose suffered a torn ACL in Game 1 of the First Round of the 2012 NBA Playoffs, he has yet to contribute on the court in a Chicago Bulls game. Rumors of Derrick Rose’s return surfaced a year later during the 2013 NBA Playoffs, but there would be no action from the youngest MVP in League history.
While Dwight Howard may have been the joke of the 2013 ESPYs, Derrick Rose has been the butt of so many others. OCNN tweeted a list all the professional athletes that have completed their comebacks since Rose has been on the bench. Other sports humor accounts have created a meme with a list of what was happening in the basketball world when D Rose went down with a knee injury; that list includes ‘LeBron James had 0 rings.’ Prior to the twitter photos came Derrick Rose Vengeance commercial, that was created to get Bulls fans excited about the Return of Rose. However, even that had a response – this time from the Miami Heat and LeBron James.
So what will change if and when Rose plays in the first game of the NBA season as expected? Rose’s camp expected backlash from fans after missing the entire season last year, but imagine that once the Bulls All-Star guard is back on the court – it will all stop and fans will again cheer for him.
One of the main perks of the NBA preseason for both fans and players is the ability for players to test the waters after injury. According to ESPN Chicago, Bulls coach Tom Thibodeau expects Derrick Rose to play as usual this preseason. The Chicago Bulls and Rose’s teammates – Luol Deng, Joakim Noah, Carlos Boozer and Jimmy Butler – will learn how to play with him again. Little activity in free agency for the Bulls this offseason. Instead the focus is on the D Rose Tour and the return of Rose.
While the 2013 NBA schedule is slated to be released shortly, what should Bulls fans expect when it comes to ticket prices this year? Consider this: following Rose’s injury at the end of the 2011-2012 season, the average price of 2012-2013 Bulls tickets dropped 28% from an average price of $178 in 2011-2012 to $127. With an early playoff exit and Chicago’s 3x NBA All-Star expected to be on the bench for a majority of the season, Bulls tickets plummeted. The organization saw the fifth largest (based on percentage) drop in NBA home game ticket prices last year. An immediate impact was felt in the 2012 NBA Playoffs; following Derrick Rose’s torn ACL in Game 1 of the First round, Chicago Bulls tickets fell 5% for Game 5, 2% for Game 7 and an average of 11% for possible Eastern Conference Semifinals games to be played at the United Center. For exact figures, check out our contributing post on The Business of Sports blog.
Rose insists he is 100% percent healthy. With increased hype from the team and sponsors, evidence of preseason play from Rose, and developed confidence from the guard – we imagine that Bulls tickets will have an equal or greater price tag than 2011-2012 (avg. $178). One reason for that hypothesis, the 2013-2014 (knock on wood) will not be a shortened season. Therefore, the general interest of NBA fans will be greater to begin with. Also, although the Chicago Bulls proved to be a Playoff contender even without their star point guard, the NBA is a star driven league where elite players greatly impact a team’s popularity and success. The addition of Rose to the Chicago Bulls lineup will only help the team’s chances and aspirations of winning a NBA Championship. Historically NBA ticket prices have bounced back with the return of a superstar athlete; will Chicago Bulls tickets follow suit?
Image Credit: According 2 Sources