MLB teams are always looking for ways to add value to a ticket – pre and post game entertainment and giveaways are examples. While some teams participate year-long, you’ll often find added value when team’s are not producing on the field. Instead of dropping ticket prices, teams offer incentives and promotions to lure fans in. The Los Angeles Angels have brought back their post-game concert series to try and add to the fan experience at Angel Stadium of Anaheim this Summer. The LA Angels are under .500 almost half way through the season.
The concerts strategically coincide when the Angels play the Pittsburgh Pirates (42-29), Oakland A’s (43-30), and Houston Astros (27-45). The Angels are 1-5 against the Athletics this season; 3-7 versus the Astros. Houston moved to the American League West this year and was supposed to be a relatively easy opponent for the Halos. That has not been the case; Houston swept the Angels in their last four-game series in Anaheim. Home-field advantage, with a supportive large crowd (bring your rally monkeys!), should increase the chances of a win and improve the Angels record against their AL West rivals. All three teams have an average road ticket below the league’s average price. Interest to see these team’s on the road is less than others in MLB like the Yankees, Red Sox, Dodgers, and Cardinals. The Angels Summer concerts will help maximize attendance and as a result, contribute to home field advantage. The fans are not the only beneficiaries of such promotions. If the Angels post-game concerts can drive attendance up as anticipated, the players benefit as well.
The Angels post-game concerts follow Angels home games and are free to ticket holders on that day. For as low as $6 you can watch an Angels game and Big & Rich perform. Sing-a-long to “Save a Horse (Ride a Cowboy),” “Comin’ to your City,” and “Lost in This Moment” with one of 2013 Country Music Top Vocal Duo of the Year nominees. For a mere $8 you can watch a great rivalry game and a Billy Currington concert. The Country artist has six No. 1 hits – songs like “Pretty Good at Drinkin’ Beer,” “That’s How Country Boys Roll,” “People are Crazy,” and “Good Directions” are fan favorites. Two back-to-back concerts in August have been dubbed “Flashback Weekend.” Friday night expect a post-game concert featuring hit Queen tribute band “Queen Nation.” Saturday the team will celebrate the 1966-1970 Angels teams with a post-game concert featuring hit Beatles tribute band “RAIN.” The wide-appeal of concert choices, will have Country and Rock lovers alike grabbing a seat at Angel Stadium this Summer.
|Date||Time||Game||Concert||Get-in Price||Avg. Price|
|Jun 22, 2013||7:05PM||Los Angeles Angels vs. Pittsburgh Pirates||Big & Rich||$6||$43|
|Jul 20, 2013||6:05PM||Los Angeles Angels vs. Oakland Athletics||Billy Currington||$8||$41|
|Aug 16, 2013||7:05PM||Los Angeles Angels vs. Houston Astros||Queen Nation||$4||$71|
|Aug 17, 2013||6:05PM||Los Angeles Angels vs. Houston Astros||RAIN||$6||$78|
In 2011, the Angels post-game concert series included the likes of Taio Cruz, Dierks Bentley, Ludacris, Mercy Me, and Ne-yo. Last year, the Goo Goo Dolls were the biggest name to hit the stage at Angel Stadium of Anaheim.