What a week for Kanye West! The rapper became a father Saturday morning with girlfriend Kim Kardashian. West canceled his album listening session in LA Friday to be there for the labor and delivery of his baby girl. His sixth studio album, ‘Yeezus,’ will drop Tuesday, June 18. One album listening party that Kanye did not miss was at Milk Studios in NYC June 10. There, Kanye West explained the concept behind ‘Yeezus’ and that the album is “the beginning of an entirely new mentality on how to make music directly for the people.” He also confirmed collaborations with Daft Punk, and Rick Rubin at the last-minute.
“Simply put, West was my slave name and Yeezus is my God name.”
Kanye primarily recorded the album in Paris, but it contains a Chicago influence. Hype for the anticipated album began long ago but elevated last month when West debuted ‘New Slaves’ by projecting his face on 66 buildings across the world May 17.
Promotional efforts continued the next night when Kanye performed punk-influenced ‘Black Skinhead’ and ‘New Slaves’ on Saturday Night Live.
Nine days before the album’s release, Kanye showcased new songs at the Governors Ball – singing Daft Punk-produced ‘On Sight,’ ‘Black Skinhead’ and ‘New Slaves.’
Following his 21-song set at the Governors Ball June 9, the New York Times released a Q&A with the American rapper on June 11 that had critics talking. Kanye discussed his upcoming album and his baby with Kim Kardashian but also added to his controversial behavior by discussing his lack of remorse in the Taylor Swift debacle and comparing himself to Steve Jobs and Michael Jackson.
On Friday, June 14 – just one day before he became a first-time Father – a leak of the album showed up on the Internet. Other than the previously mentioned performances, little was known about ‘Yeezus.’ Despite the leak, marketing efforts continued with the debut of more new songs on Friday at various locations, including cities in the U.S., London, Paris, Amsterdam, Netherlands, Sydney, and Johannesburg.
Last summer, Kanye’s single ‘Mercy’ with Pusha T, 2 Chainz, and Big Sean was arguably hip-hop’s hottest song that season. Will a track off ‘Yeezus’ have the same impact this summer?